Archive for September, 2011

Mangocraft – Reclaimed, Eco-intelligent Wooden Tabletop

Friday, September 30th, 2011

Did you know that our Mangocraft collection is made entirely from reclaimed plantation mango trees? After a number of decades of producing fruit in Thai mango plantations the trees cease bearing fruit. These trees are then culled from the plantation and new seedlings are planted in their place. We buy the wood and our skilled artisans transform them into the many lovely designs we call Mangocraft. The wood chips from production are even used to power the drying kilns, so there is practically no waste from the process. It’s really a unique source for a wonderful wood, and a sound, eco-intelligent use of natural resources.

The holidays are coming -merchandise Enrico for gift success!

Friday, September 23rd, 2011

Are you ready for the holidays? There’s still plenty of time to get your order in line for November merchandising. Speaking of merchandising, who has great ideas for displaying and selling Enrico’s eco-intelligent wooden tabletop and gift products? We’ve seen any number of product combinations, especially in the RootWorks collection. Add a small bowl on top of one of our large reclaimed wood platters and spur your customers’ imaginations; what will I put in that bowl to go with the veggies I’ll put on the tray? A spray of dried flowers or a bundle of your top-selling utensils in one of our hand-crafted vases turns it from a “how do I use this?” to an “I know where I’ll put this!”. Bundling sets of our small plates or platters with a colorful ribbon as a “tapas set” makes for a great ready-to-give gift. Hang a small gift tag with your store logo from the ribbon and let the recipient know where their beautiful and unique new treasures came from, and where they can buy more!

We’ve heard great success stories from retailers who use our salad bowls and platters as gift baskets. Add a few utensils or gadgets and some tasty gourmet treats, maybe a bottle of wine in a bed of excelsior, wrap it up beautifully, and watch them fly off the shelves as your customers race to get to that holiday gathering!

Briliant merchandising and display ideas? We’re always looking for the next great one, and we’d love to hear your stories and see your pictures. Send suggestions, questions, and photos to any time.

Fall is here, and holiday is just around the corner!

Wednesday, September 14th, 2011

Someone flipped the switch and the cooler Fall weather has been ushered in here in Seattle, but things are hot around the Enrico offices. The article in La Cucina Italiana has spurred a lot of interest in our original product, the Enrico cheese grater. This was the very first product we ever produced and it has been winning hearts ever since, plus it’s the perfect addition to the rest of our sustainable and reclaimed tabletop collection. Check out the grater and the article here on the website! And remember, holiday is just around the corner; the hottest products are here in reclaimed woods, with eco-friendly finishes, and wonderful style. Get your shelves stocked early and fire up those holiday sales!